Pasadena Pictures
a blog by my recent stuff
Zach Urbina
[bio]
stuff I found
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more of my published writing
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Jessica Paré - New York Magazine by Zachary Scott, May 2012
Paré laughs easily and often, despite a case of extreme jet lag. Bali is fifteen hours...
“MARLBORO” by:Dylan Silva on Flickr
breadfast: the world’s coolest future toaster.
3 posts tagged birds
Snoring hummingbird snores |
Solid article in the 16 January issue of the New Yorker about the rise of YouTube and the fragmentation of audiences. Who knew this snoring little bugger was such a threat? And I quote:
Like television itself, the business of TV advertising has had to learn to cope with audience fragmentation. Through the nineteen-sixties and seventies, it was not unusual for the three major networks to capture eighty-five to ninety per cent of the available prime-time audience. That made it possible for advertisers to create national brands.
In the eighties, as cable caught on, with channels like CNN, TBS, MTV, and Lifetime, it began to chip off pieces of the audience from the networks. “The Cosby Show” was the last TV series to command a mass following. During the 1985-86 season, more than thirty per cent of all households with televisions tuned in. (Last year, “American Idol,” the most popular show on TV today, pulled in fewer than nine per cent of all television viewers in the U.S.)
“ Australian artist Peter Trusler has a talent for portraying long-extinct creatures and the landscapes in which they lived in ways consistent with the best scientific evidence. His engrossing illustrations have appeared in books, scientific exhibitions, popular publications, even on Australian postage stamps.
In the The Artist and the Scientists: Bringing Prehistory to Life (Cambridge University Press, 2010)—excerpted below—Trusler explores the fertile opportunities for provocation, when established ideas are challenged, and for education when meticulous art and science connect.
Peter Trusler: ‘With respect to art in general, Pablo Picasso is reported to have exclaimed that photography had thankfully released us from those shackles of realistic representation. So true, but for all major advances there is a frame of reference, or a point of relativity, beyond which this may not hold. Regrettably, something is often lost when another thing is gained. I often bear this cliché in mind. In circumstances where I have the opportunity to compare a well presented, old lithographic drawing of a specimen with an equivalent photograph, I have found that, contrary to popular opinion, the drawing can be superior…
‘[A] drawing is a complex synthesis of information, which embodies a hierarchy of decisions. It contains a system of weighted emphases that can filter out extraneous or irrelevant information. Drawings deal with surfaces, form and content and matters of understanding, for they are time intensive. Drawings are expressions that embody research and development. They are never bland, factual presentations, no matter how simple or realistic they may appear.’” continue reading | American Scientist
[title: Frank O’Hara, Mayakovsky from Meditations in an Emergency]
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